WELLDOC
Welldoc is a digital health company that makes mobile phone apps for people with chronic conditions such as diabetes, hypertension, and heart failure. These apps are usually offered to users through their health plan, health system, or employer. Welldoc is a B2B2C company, so I created work for both the B2B and B2C audiences.
Role: Graphic Designer
Deliverables: Pitch Deck, Print Marketing Collateral
Target Audience:
B2B: Members of Sales teams of health plans, health systems, and employers
B2C: Members of the various health plans that the Welldoc and BlueStar apps are now available to
pitch deck presentation
Print Marketing Collateral
I was tasked to create a mailer that would be sent to the home address of the new eligible user of the Welldoc or BlueStar app. The goals that this mailer needed to achieve were:
Create a print mailer that would inform the eligible user of the new offer of the app
Explain what the app does and how it works
Walk the user through downloading the app from the App Store and creating an account
Below are examples of mailers I created for CVS Health and United Healthcare.
CVS Health Mailer
United Healthcare mailer
