Alpha relaunch Campaign

At the beginning of the Fall 24 season, Jack Rogers USA underwent a brand refresh, including a new logo and an elevated visual identity. To aid in this transition, we planned and executed a Fall 24 Editorial Photoshoot and ad campaign to debut the latest collection.

Includes: Photoshoot Art Direction Deck, Final Photographs, Email Marketing, Homepage Design, and Sales Lookbook

Roles: Art Direction, Photo Editing, Retouching, and Graphic Design