JACK ROGERS USA
Jack Rogers USA is a shoe brand catered to women and girls. In 1960 Jackie Kennedy went to Capri and brought back a flat sandal with whipstitched leather and an iconic Rondelle that would become the classic Jack Rogers sandal. Ever since, they’ve been crafting beautiful shoes that brighten every day with a focus on unmistakable ease, effortless style, and an optimistic view of life.
Role: Digital Designer and Social Media Manager
Deliverables: Art Direction, Branding, Email Design, Website Design, Social Media, Product Photography, Videography, Content Creation, Photoshoot Planning
Target Audience: Women and girls of all ages (baby to adult) who are interested in timeless, classic, and preppy styles
EMAIL MARKETING
As the Digital Designer at Jack Rogers USA, I design and strategize visuals optimized for Jack Rogers’s email marketing campaigns. Emails are sent 20+ times per month to the brand’s expansive newsletter list, resulting in an average of $227,000 in monthly sales. Each email is designed with the user experience in mind and with the brand’s focus on classic and timeless fashion at the forefront.
Below are a few examples that were sent out to the 400,000+ subscribers and loyalists to inform them about new products, sales, and special launches.
Product Photography
SOCIAl media video content
I plan the brand’s monthly social calendars, including 1 post focused on user-generated content, 1 post based on the week’s sales, and 3 curated based on the product roadmap.
Below are some social posts I produced from ideation to execution.
